Every year a growing number of women discover that heart disease is the #1 killer of American women. The Foundation for NIH joined with the National Heart, Lung, and Blood Institute to help spread The Heart Truth® message through its support of the Red Dress Collection 2011 Fashion Show. The Heart Truth opened Mercedes-Benz Fashion Week with the annual Red Dress Collection Fashion Show which was presented by Diet Coke with national sponsor Swarovski and partners Bobbi Brown Cosmetics and AOL. Each February since its launch, The Red Dress symbol has come to life on the runway with the support of the fashion industry and celebrity models at the Red Dress Collection Fashion Show. This spectacular event brought together celebrities and top tier designers to remind and inspire women to take action to protect their heart health.