The popular morning talk show LIVE! with Regis and Kelly hosted the 2010 edition of the show’s popular High Heel-a-Thon, in New York’s Central Park in support of the Foundation for the National Institutes of Health's The Heart Truth^®™, a national awareness campaign for women’s heart health education and research. 

Maryland grad student Ida Bernstein of Cockeysville, MD took first prize in the 150-yard sprint with a finish time of 19.12 seconds. She set a new course record and took home the grand prize: a brand new 2011 Volkswagen Jetta, plus a special surprise $10,000 check.

In the men’s race, 2008 High Heel-a-thon winner Shane Neil of Brooklyn, NY returned and successfully defended his title, winning $1,000 in prize money.  In addition, this year’s High Heel-a-thon was powered by Zappos.com, and the online fashion retailer teamed up with “Project Runway’s” Tim Gunn (roving correspondent for the event) to present the “Best Dressed” award.

The Heart Truth^®™ is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health. Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The FNIH will use proceeds from the race to benefit and fund efforts related to women’s heart health awareness and research through its Heart Truth Community Action Program - a grant-based program for community organizations to develop, implement, and evaluate activities and programming to support improved heart health for women. Nearly $300,000 in grants have been issued to equip community organizations to assist women—especially those of color, low income, or in rural areas—in identifying personal risk factors for heart disease and motivating them to take action to lower their risk.

^®™ The Heart Truth, its logo and The Red Dress^® are registered trademarks of HHS.

Learn more about the Heart Truth Community Grants >>

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